MSC's symbol mark stands for the spirit of the corporate - 'moving on energetically without
interruption' and management philosophy - 'supreme priority on customer satisfaction'.
Modifications of symbol mark and logotype require close attention, because it could distort the
corporate image or weaken communication effect.
Colors of MSC Logo are important symbolic factor for communication of our idea and image.
These are the standard colors composing symbol mark. Specified color code should be
used as a rule. In case of 4 primary colors, following provisions for process colors should be
MSC BLUE(PANTONE 287C : C100+M80) - sanitation and water
MSC RED(PANTONE 1795C : Y100+M100) - passion and fire
MSC GREY(PANTONE 428：K20) - emotion and perspective
The MSC signature contributes to the unified image formation and consistent communication. The materials to be
applied on are variable depending on the usage and condition. Therefore, it should be carefully used according to the
presented ratio and modification is not allowed.
It is an image aid factor maximizing the visual effect of symbol mark and logotype in practical uses. It figures out the
image of rising sun and express the start for the future.
Systems applied to all prints, based on basic system, used for general supplies, forms, signatures, packages and
vehicles. Since applied differently for each coating, screen and print, application systems should be managed with